Publication

This paper contains a 'how-to' guide for intergovernmental organizations and think-tanks looking to employ social media, covering the process from planning to implementation. The paper reviews cases of NATO social media use during times of crisis and analyzes public response. Questions of infrastructure, human assets and the associated risks are addressed against a background of deep change in the way information is disseminated. The analysis concludes that new media are able to extend the reach of security policy organizations to individuals, in conditions where other systems of information have been either censored or are non-existent.