Publication
13 Feb 2015
This paper examines corporate social responsibility (CSR) in global markets and how Polish companies could use cultural diplomacy as a promotional tool. The author argues that a stronger engagement of business in cultural diplomacy would bring extra resources and create a synergy between the efforts of the private and public sectors to build Poland as a positive brand. He contends that to facilitate this cooperation, the government can create new mechanisms and regulations that will attract greater business involvement in such promotion.
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English (PDF, 2 pages, 137 KB) Polish (PDF, 2 pages, 140 KB) |
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Author | Patryk Kugiel |
Series | PISM Bulletins |
Issue | 750 |
Publisher | Polish Institute of International Affairs (PISM) |
Copyright | © 2015 Polish Institute of International Affairs (PISM) |