Publication

Until sometime ago, the most hyped phrase in the sub-continent was “cross-border terrorism”. However, things appear to have moved in a positive direction with the focus now having shifted to “cross-border tourism”. The state of Jammu and Kashmir with its varied topography, climate, landscape, and rich cultural mosaic is indubitably the most ideal tourist destination in the world, with the valley of Kashmir often described as the “Eden of the East” and “Paradise on Earth.”