Publication

This paper argues that Russia is in the process of re-branding itself internationally, with a variety of normative arguments increasingly creeping into its wider international discourse. The author explains that because Russia’s normative messages are often met with scarce enthusiasm in Europe, it is of utmost importance to uncover how the normative segment in Russian foreign policy is perceived, evaluated and debated both inside Russia and elsewhere. The paper focuses on a set of case studies highlighting the normative and non-normative dimensions of Russian foreign policy.